Free to air catch-up TV platforms will make people register and log in says Nine sales boss
Nine Entertainment Co’s sales boss has said free-to-air catch-up TV services are likely to overhaul their existing platforms and move to a model where viewers are required to log in and give their details to access the content.
Peter Wiltshire speaking at the National Radio Conference
Peter Wiltshire also said IPTV services such as Freeview Plus have failed to achieve significant penetration on the main TV in the household, estimating that only one per cent of homes had used the internet on a smart TV.
“We are all launching various streaming services for our channels and over the next year or so all the free-to-airs will launch far more advanced (catchup TV) versions of what we have,” Wiltshire told the audience, in a discussion on the shift to programmatic trading across various sectors at the National Radio Conference in the Gold Coast yesterday.
Grasping at straws??
Too little too late, sport and expensive internet is the only thing that will save free to air.
Log in? You must be on the gear if you think that will work. SBS has the best with ABC next and the commercials way behind.
“required to log in and provide details”??
Oh dear – what planet are these people on?
What century are they living in?
Never gonna happen.
Go home and rethink it, and come back when you’re ready to join us in 2015.
Log in and provide details? No chance I’m putting money into any old world media company stocks with this type of strategic leadership.
makes sense to me. can’t see why people won’t login – they do for basically everything else in a similar space (SVOD, audio, YouTube, mail, social)
This is a version of the model pursued by Fairfax 6 years ago. Low take-up, false details and then the actual percentage of users, will make this model unworkable… They should focus on a low-cost subs model + advertising under Stan. Make it $5 a month – then you have validated details through the credit card. Or, you know, cling tight to the Titanic and hope for the best.
Most of the VOD platforms in the UK make you register your details before use.
Places hand over eyes and forehead…
Many of these media company bosses seem to have no idea about what people are doing and why they are doing it.
Once the sporting bodies start doing online broadcasting deals, the game will be up for old school TV networks.
Hardly “free” TV anymore then is it.
I’d love to see less than 17 of the same ad in a row on catch up……can they fix that at least?
The only platforms that matter are Netflix and iTunes
The rest are just noise
It’s little slips like these that reveal who gets the digital age and who’s a fossil destined for the museum.
Forced sign up is like auto-start videos, a boardroom idea that sounds great to the dinosaurs, but is a disaster in practice.