Free to air TV’s financial year ad revenue results

FreeTV Australia, the industry body which represents all of Australia’s commercial free-to-air television licencees, reported a gross advertising revenue of $4billion over the past financial year across all three Networks.

Network share fell in Seven’s favour in both halves, far ahead of Nine, with Ten third.

Seven:  37.53% (July-Dec),    37.60% (Jan-June)
Nine:    34.96% (July-Dec),    33.55% (Jan-June)
Ten:      27.50% (July-Dec),    28.85% (Jan-June)

The second half of the financial year posted a drop in the market from the first half in both Metro and regional totals. The July to December 2010 figures placed the total gross revenue at $2.155billion across all three networks, while the January to June 2011 figures reported 1.837billion, creating a 0.318billion drop.