Free to air TV’s financial year ad revenue results

FreeTV Australia, the industry body which represents all of Australia’s commercial free-to-air television licencees, reported a gross advertising revenue of $4billion over the past financial year across all three Networks.

Network share fell in Seven’s favour in both halves, far ahead of Nine, with Ten third.

Seven:  37.53% (July-Dec),    37.60% (Jan-June)
Nine:    34.96% (July-Dec),    33.55% (Jan-June)
Ten:      27.50% (July-Dec),    28.85% (Jan-June)

The second half of the financial year posted a drop in the market from the first half in both Metro and regional totals. The July to December 2010 figures placed the total gross revenue at $2.155billion across all three networks, while the January to June 2011 figures reported 1.837billion, creating a 0.318billion drop.

Across all capital cities, spending totaled just over$3billion for the year, and broken down as follows:

July – December 2010
Sydney – 621,757,219
Melbourne – 465,598,961
Brisbane – 286,480,502
Adelaide – 123,059,949
Perth – 176,536,996
Total – 1,673,433,627

January – June 2011
Sydney – 526,924,232
Melbourne – 383,347,892
Brisbane – 239,526,006
Adelaide – 106,126,170
Perth – 152,477,889
Total – 1408,402,189

Across the states’ regions, spending totaled $911million over the year was broke down as follows:

July – December 2010
New South Wales – 211,794,145
Victoria – 72,647,518
Queensland – 116,815,844
South Australia – 16,222,729
West Australia – 24,632,208
Northern Territory / Tasmania – 40,197,449
Total – 482,309,893

January – June 2011
New South Wales – 193,634,606
Victoria – 62,781,833
Queensland – 100,599,146
South Australia – 15,459,967
West Australia – 22,121,046
Northern Territory / Tasmania – 34,764,012
Total – 429,360,610