Freeview confident of strong future despite failure to hit first year penetration target

Freeview general manager Liz Ross has admitted Freeview Plus will fall short of its first year targets but insisted it was well placed to become an integral part of the TV viewing experience in Australia.

Ross said penetration of HbbTV FreeviewPlus will be above five per cent by the time of its first anniversary in September but conceded it would not reach the original target of reaching one in 10 households.

The “slower than expected” arrival of Freeview Plus certified Samsung products and retailers “sitting on the fence” have made such targets “tricky”, Ross said.