FremantleMedia launches off-shoot production house Spring
Production house FremantleMedia has launched a new division named Spring which will develop off-peak content for free-to-air networks as well as shows for digital and subscription channels.
Speaking at the launch last night, Ian Hogg, FremantleMedia Asia Pacific CEO said Spring will be to Fremantle what Jetstar is to Qantas.
“Spring’s been created to look after that lower portion of the market, effectively it’s our Jetstar to Qantas. FremantleMedia will always be our premium product, high value, glossy programming and Spring will cater for the other end of the market,” he said.
Fremantle’s portfolio includes Australia’s Got Talent, The X Factor, The Farmer Wants A Wife, The Apprentice and So You Think You Can Dance.
This looks like it is going to be a reality TV sweatshop. Oh I mean that as a positive thing.