Spring has sprung for FremantleMedia

FremantleMedia Australia last night launched new creative production house Spring as a stand-alone division for new sponsor-driven content and transmedia programming.

Launched suitably on the first day of Spring at a Potts Point penthouse, the new division is a world first for the international company, aimed to deliver products outside of what Fremantle are currently known for – tentpole projects such as X-Factor, Australia’s Got Talent and Biggest Loser. Hogg compared the relationship between Spring and Fremantle to that of Jetstar and Qantas.

Offering affordable solutions for advertiser-funded programs across multi-platform opportunities, FremantleMedia’s Asia Pacific CEO Ian Hogg said, “Spring has been born to create quality content to meet the growing demand from broadcasters and our other partners for new types of programming and collaborative projects.”