‘Fresh in our memories’: Why it’s best to keep your brand away from Anzac Day
Tomorrow is Anzac Day, and even from our offices here in North Sydney, we can hear hundreds of ill-advised corporate ‘tributes’ being prepared across the nation. If you’re beginning to second guess just how respectful your corporately-endorsed Anzac Day content is, here’s some cautionary tales we’ve dug up from Anzac Days past to help tip you over the line.
EXAMPLE #1: IN WHICH ZOO WEEKLY PAYS SOLEMN, SEXY TRIBUTE TO THE DIGGERS
This is Erin Pash. She is an Australian model who was interviewed in a special ten-page commemorative Anzac Day edition of Zoo Weekly that came out in 2015, because her great grandfather was in the army.
Sorry, I missed the same commentary on the ‘Yes’ campaign
I think VB gets a pass, sort of. The beer was there in Egypt with the troops in WW1.
Now we have an e-safety commissioner, we can be confident all this stuff will be shut down.