‘Frightened to the point of tears’: Disney+ pinged for ‘violent’ OOH ad

Streaming service Disney+ has been found in breach of the AANA’s code of ethics for the placement of a Halloween trailer played on a digital billboard at a Perth train station.

The campaign, which featured scenes from a range of The Walt Disney Company’s (Disney’s) thriller and horror titles as part of its ‘Hallowstream’ promotions, was the subject of a complaint that raised concerns about the advertisement’s out-of-home (OOH) placement in relation to Section 2.3 of the code, regarding violence.

“My youngest who is three became frightened to the point of tears just from the imagery depicted in the
advertisement,” read the complaint. “May I please request we make the train and public transport accessible
to all by removing alarming content from large screens? At least during day time hours.”