Frost* campaign focuses on how easy it is for people to know their HIV status
Sydney-based Frost has created an integrated campaign as part of the AIDS Council of NSW (ACON) Ending HIV campaign which launched to coincide with Sydney’s Gay and Lesbian Mardi Gras festival.
The campaign encourages gay men to test for HIV more frequently, with Frost using bold, graphic language in street posters, t-shirts and merchandise to communicate that it is now easier and faster to know their HIV status than ever before.
ACON CEO Nicholas Parkhill said: “One of our key objectives is to get gay men to test more, treat early and stay safe. Increasing testing rates among gay men is vital, because HIV is generally transmitted by people who don’t know they have it. Once people know their status, they can take action to improve their health outcomes and prevent passing on the virus. And the only way they can know their status is to get tested regularly, at least twice a year”.
