Frost* re-brands Matt Moran’s ARIA Restaurant

Owing to its award-winning cuisine coupled with prime harbour-side location showcasing sweeping views of the Sydney Opera House and Harbour Bridge, ARIA Restaurant has long been considered the “quintessential Sydney experience” and is the jewel in the MorSul Group crown. Defined by the integrity of it’s produce, sourced from the finest producers and prepared in a clean, simple way that allows the key ingredient to speak for itself, the ARIA Restaurant experience is made complete by the warm, friendly and genuine service offered by the top-tier front-of-house staff.

In the restaurant’s first brand overhaul since opening in 1999, Frost* aimed to create a mark which would support changes to the restaurant’s menu that reflect a shift in the fine-dining market, and draw in a younger and more diversified client, while retaining a sense of sophistication and timelessness.