Frost to handle launch campaign for new-look Sydney Airport international terminal

Tim Burrowes

April 27, 2010 4:21

Frost has been appointed to handle the launch advertising campaign to promote the $500m expansion and upgrade of Sydney Airport’s international terminal.

The agency will focus on the terminal’s new retail and food offering, with a campaign to launch late next month.

It will work on the million-dollar launch campaign in conjunction with Naked Communications and OMD.

Sydney Airport began a major upgrade of the international terminal in 2007. It included the redevelopment and expansion of the departures level; new outbound border control and security screening area; new food and beverage outlets; a new outbound baggage handling system and early checked baggage storage system; new arrivals level baggage reclaim carousels; and more waiting areas, with additional seating for passengers.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.