Fuel thieves left baffled in DDB Sydney’s new Skoda EV ad
'Cars, not spaceships': DDB Sydney's campaign for new Skoda EVs
DDB Sydney has launched a new campaign for Škoda, featuring a pair of hapless thieves who attempt to siphon fuel from the carmaker’s latest electric vehicle.
The ‘Surprisingly’ campaign sees the bumbling duo creep up to a car parked overnight in a suburban driveway, jerrycan in hand, ready to steal petrol, only to be left baffled and empty-handed when they discover there’s no petrol to steal.
The spot forms part of Skoda’s push around its growing EV line-up, led by the Enyaq and upcoming Elroq models, as the Volkswagen-owned brand aims to establish its place in Australia’s expanding electric vehicle market.
Just a quick observation.
In the first STATIC picture in the article shows the two blokes with a jerry-can and standing in the clearly illuminated garage and vehicle.
By the end of the VIDEO ad, the two blokes look like they were at least 90% in ‘the dark’ as they scoot away.