Full Stop Foundation launches emotive Valentine’s Day domestic violence campaign
The Full Stop Foundation is using Valentine’s Day to reframe the national conversation about gifts, apologies and domestic violence in a collaborative campaign with PR agency Hotwire.
The nation-wide ‘I Got Flowers Today’ campaign asks Australians to think about those who will get flowers as an apology rather than an act of love on Valentine’s Day, raising awareness of those experiencing domestic violence or sexual abuse.
Spread across Instagram, Twitter and Facebook the campaign will feature a poem chronicling the life of an abused woman who receives flowers as an apology rather than a symbol of love. The poem lists all the times she received flowers after being abused, right up until her death.
