Full Stop Foundation shines spotlight on all forms of domestic abuse in new ad

The Full Stop Foundation is highlighting the many and varied ways domestic abuse can manifest beyond just physical violence with a re-enacted phone call from a victim in its latest campaign.

Created by BMF, the ‘#MakeItStop’ campaign aims to challenge the perception physical abuse is the ‘only’ or ‘worst’ type of domestic violence, with financial and emotional abuse the more common – but less recognised – forms of domestic abuse.

The campaign features a re-enacted phone call – the likes of which the Full Stop Foundation receives every day – with people at different life stages listening in and calling ‘stop’ if it becomes too distressing.