Futurebrand appointed to sports sponsorship platform Myfavorito’s branding account

International sports startup Myfavorito has appointed Futurebrand Australia as its global branding partner, charged with delivering the brand strategy, identity, and customer experience.

Futurebrand’s chief executive, Rich Curtis – who bought the business from IPG in July – will act as Myfavorito chief marketing officer as part of the relationship, according to the companies.

Schlenzig and Curtis