sports sponsorship

When attention becomes disruption as QMS and City of Sydney reviews its street pylons

Sport spend on the rise: Nielsen 2022 Sponsorship Outlook

Flexibility and purpose key to sports sponsorship in 2021, MKTG study finds

Futurebrand appointed to sports sponsorship platform Myfavorito’s branding account

Qantas ends 30 year partnership with Rugby Australia

Nielsen launches sponsorship data platform Sponsorlab

COVID-19 has changed everything for sports sponsorship. But the NRL is back, and I’m optimistic

Sponsors like Magellan shouldn’t walk away from Cricket Australia 9

Cricket scandal fallout continues as LG discontinues Dave Warner sponsorship 4

Despite public outrage, sponsors should avoid pulling cricket spend in haste 7

Super funds should be spent on sports sponsorship, Royal Commission or not 4

We are only starting to figure out the value of sponsoring sports

Zurich Financial Services to sponsor AFL team, Melbourne Football Club 2

Essendon sponsorship deals saved by ‘open and honest’ approach, says CMO

‘Hugely unhappy’ Holden reviewing sponsorship of Collingwood over Eddie McGuire comments 9

How the Melbourne Stars landed Optus as its major sponsor in under 24 hours 3

‘You won’t see me posting pics of myself eating blocks of chocolate’ says new Cadbury Olympic brand ambassador Anna Meares 2