How the Melbourne Stars landed Optus as its major sponsor in under 24 hours
The Melbourne Stars may have set a new record, in turning a suddenly empty prime piece of sponsorship real estate into a long term partnership in just 24 hours, following the collapse of its Dick Smith deal this week writes Simon Canning.
With four games left in the 2015-16 Big Bash League season, the Stars seemed almost certain to have been left with a gaping hole on the front of their uniforms and an even more troubling hole in their accounts, after the shock move into receivership by the electronics brand.
Clint Cooper CEO of the Melbourne Stars at the press conference announcing the deal.
But Melbourne Stars CEO Clint Cooper told Mumbrella the move by Optus and the way the deal came together had left him amazed at the turn of events.
And yet the Socceroos take how long?
I hope Optus has the same attitude to addressing sexist attitudes in sport as it has to racism in its own business. Get Dan onto it.
Good spin Simon and Optus. I will call this one Jeff.