When attention becomes disruption as QMS and City of Sydney reviews its street pylons
On this week’s Mumbrellacast: QMS and City of Sydney are reviewing the ‘communications pylon’ rollout after complaints from Sydneysiders. Plus, some final notes on Seven’s Upfront following an in-depth interview with sales bosses yesterday. Then a look at sports sponsorships, in the wake of Netball Australia and Cricket Australia parting ways with fossil fuel partners – albeit for different reasons.
Finally starting its rollout, after winning one of the most valuable outdoor contracts in Australia, QMS and City of Sydney are reviewing its slate of ‘communications pylons’, following complaints that the billboards are disruptive and blocking pavements. Hand-in-hand with its new attention study with Amplified Intelligence, set to be rolled out nationally by QMS, the team takes a look at the latest obstacle for City of Sydney and its OOH partner.
Then, a round-up of the top-line details from Seven’s Upfront with a look at Idol’s return, the Bravo content Seven is adding to its slate – and the audience its looking to win with it, a polished BVOD product and whether delivering it all on-screen has an impact.
Finally, Netball Australia had its $15 million partnership with Hancock Prospecting pulled by Gina Rinehart putting the sporting body’s future in limbo, shortly after Cricket Australia also had its key partnership with Alinta Energy pulled, after apparent concerns from team captain, Pat Cummins. What do both say about a new era of sports partnerships, the power of player voices, and which sectors are now willing to front up money for sporting bodies?
