‘You won’t see me posting pics of myself eating blocks of chocolate’ says new Cadbury Olympic brand ambassador Anna Meares
Sally Pearson, left, and Anna Meares
Cadbury has spoken of the importance of sponsorship to its marketing mix as Olympic champion Anna Meares told Mumbrella she will look to educate families of the need to maintain a healthy diet in her role to promote the chocolate brand.
The gold medal winning cyclist was yesterday named as brand ambassador for Cadbury, along with 100m hurdle champion Sally Pearson.
Both will become the faces of the chocolate brand in the lead up to the Rio Olympics in 2016 with Cadbury set to launch a campaign in January under the banner of “Bring on the Joy”.
Love a Cadbury ambassador. Don’t sign any new and up and comers, rather go with those who are towards the end, charge a premium and never really deliver.
Clubhouse leader is swimmer Jodie Henry as she stepped of the plane with a swag of gold medals post Olympics, only to have her never make another competitive team again. Her only two highlights were her address to a national sales conference talking about hitting budgets etc ‘…no I don’t really think setting goals is important, I just do what I want….’, and the PR launch event with her and Freddo frog riding the pirate ship at Luna Park for some reason, only to have Freddo fill his character suit with well over a glass and a half full of vomit.
Wonder what she’s up to now?
Cadbury, so pathetically out of touch with reality.