FutureBrand Australia gains B Corp certification, looks to reimagine agency impact
After a rigorous 18-month process, FutureBrand Australia has become the latest branding agency to achieve a B Corp certification. On the framework’s potential, Rich Curtis, the business’s CEO, said he’s most excited about it bringing in the right kind of clients.
The organisation behind the B Corporation Certification is a not-for-profit named B Lab. A search on its website with the keyword “advertising” revealed 49 businesses in Australia, of which FutureBrand is now a part.
Curtis
