Publicis Groupe and Born Bred ‘recognise the need to do more’ with First Nations talent program

June 20, 2023 9:38

Publicis Groupe has partnered with talent and influencer marketing agency, Born Bred, to launch a new training and education program for Aboriginal and Torres Strait Islander content creators. The program will be called ‘Born Blak’.

The long-term initiative will be led by Publicis Groupe PR’s agency Herd MSL and aims to reduce First Nations disadvantage by creating opportunities for content creators who have been underrepresented in Australian marketing.

Born Blak Advisory Panel members with Born Bred’s Clare Winterbourn and Herd MSL’s Skye Lambley

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.