Futuro Brand positions joint pain sufferers as ‘everyday heroes’ in new campaign

March 28, 2017 1:18

Health supports brand Futuro Brand is attempting to reduce stigma around muscle and joint pain in its latest content-led campaign by recasting those who wear supports and braces as heroes.

The PR-led ‘Everyday Heroes’ campaign by Magnum & Co, and filmed by Paper Moose, is told through the eyes of a little boy who believes he has discovered his dad’s superpowers with the child using his father’s braces as part of his superhero costume.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Everyday Heroes Futuro Brand Magnum & Co Paper Moose PR

1 COMMENTS

Marketing spiel 29 Mar 17

‘PR-led’ with no news value? What’s with posting it to the production company channels too? Almost all the shares are by Magnum staffers or the many credited in the release so just call this what it is, an ad housed on Facebook.

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