FX channel brings out the dead – and ice cream – in marketing stunt at Sydney Opera House

Drama channel FX and ice cream brand Messina will open a pop-up store at Sydney Opera House next weekend, while a giant rotting hand will protrude from the Opera House steps, in a stunt to mark the start of season 6 of The Walking Dead.

Messina has created a new range of flavours based on character’s in the apocalyptic zombie-strewn series, with the pop-up store open on both Saturday and Sunday.