Game of Thrones proves that brands participating in cultural moments will take the throne
The final episode of Game of Thrones airs today, bringing to an end an eight year TV phenomenon and the brand campaigns that have piggybacked off it. We can learn a lot from the brands who leveraged the HBO series in the right way, according to Shutterstock CMO Lou Weiss.
Cutting through the clutter is becoming increasingly difficult. Not only is there more competition to create engaging content, but creatives and marketers have less than three seconds to capture their audience’s attention.
But take the final season of HBO’s Game of Thrones. Many brands including Johnnie Walker whiskey, the Red Cross Blood Bank, Shutterstock and Aldi have leveraged the cultural phenomenon and invested in creative campaigns that reach their customers.
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