Gay dating site Manhunt hits Sydney billboards
A gay dating website has launched a billboard campaign in Sydney’s Paddington area to promote a new mobile product that helps gay men hook up.
The campaign was created inhouse by Manhunt. The media was bought by Pink Media Group, a gay media specialist that launched in Sydney in September, which also works with gay hook-up app Grindr.
Manhunt has 65,000 users in Australia.
Good ad
Some rights group lodges a complaint in… 3… 2… 1…
Seriously – as if this wasn’t deliberately made to generate complaints. Tacky attempt to create outrage so they can get exposure in the mainstream media.
Isn’t the point of having a specialist agency to come up with an insightful and clever piece of creative? Looks like every other ad on Oxford St. Yawn
I think the purpose of the ad besides its obvious intention to create exposure and attract more users in a competitive mobile space, is to also create a talking point, generate more awareness of what is real and everyday for a specific section of the community. Its talking to many of those who live and breathe this type of lifestyle.
Much of advertising in general is deployed around association with difference, impact, shock and buzz, there is no difference here. The target audience may be better equipped to answer its effectiveness….
This is really the same as using bikini clad women to sell product to straight men – got my attention but very samey in the gay space.
Get over it. If it was 2 girls kissing Im sure there would be no complaints but plenty of whistling ! Sex has been used since Jesus was in the temple to sex stuff – Grow up and allow people to be people.
Nothing wrong with this. In-fact this is wank bank material.
It’s a pity they couldn’t look past the immediately obvious creative to something a little more clever.
Not every campaign has to be new or different – that would be *yawn*. This service is obviously supposed to compete with Grindr, of which Sydney has the 2nd highest number of active users per head of population in the world.
This will be very effective.