‘The back’ is back for Oral-B

Procter & Gamble toothpaste brand Oral B has revived ‘Rob the Dentist’, a character in its TV ads in the 1980’s, as part of a Facebook campaign.

The character known as “The back”, as he always had his back to camera, first appeared in Oral B ads in 1982, and made a brief comeback in 2003 to promote the Oral-B Power Toothbrush range.

Fans of the Facebook page can decide and share where they think Rob has been since the 80’s via an avatar. The best entry wins $10,000.

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