Three agencies in pitch battle for General Pants Christmas campaign

General Pants Co. has invited three agencies to pitch for its Christmas campaign, with the fashion retailer expected to make a decision by the end of the month.

The pitch process began last month with the successful agency set to be named on September 26. The brand usually handles all of its creative in-house.

General Pants marketing general manager Renee Awadalla declined to name the agencies, but said it was looking for ideas “that will cut through the clutter” during the heavily marketed festive season.

“There is a lot of brands on sale over Christmas so we need ideas and a campaign that will stand out,” she told Mumbrella, adding that the General Pants brand tone is a “compelling” proposition.