Video and contactless commerce two big winners with Apple annoucements say experts
Apple’s launch of two new phones and a smart watch today open up new possibilites for marketers, according to digital experts, with larger screens, near field communication technology and payment system all part of the new offerings as the company looks to stay competitive with rivals.
Two larger iPhones – one 4.7 inches and the other 5.5 inches – were unveiled at an event in California this morning, along with the Apple Watch, while a new mobile wallet, called Apple Pay, also formed part of the launch that will enable people to use their phone to buy goods.
While competitors already have such technology, Apple insisted it will take the experience to a new level and keep it at the forefront of innovation.
Blonde3 founder Nic Hodges said the increased screen sizes could hail the end of tablets, former Commonwealth Bank marketer Andy Lark said Apple Wallet is a “profound, behavioural and economic hurdles not withstanding”, whilst Hardhat Digital’s Dan Monheit said the watch was probably a last throw of the dice for a tethered wrist-worn device.
Hit the nail on the head Dan. The watch will likely be overkill like the pebble but the now mainstream screen size will change the game for video and advertising.