German power cleaner brand targets ‘house-proud backyard kings’

Robin Hicks

August 26, 2011 9:11

Helskini has created a father’s day-themed campaign for German power cleaner brand Kärcher.

http://youtu.be/tZf1Mr9F_jw

Running in support of the TV ad is an online competition to win ‘the ultimate father’s day present’ as well as print and digital executions, and a presence on Twitter.

“The campaign is aimed at house-proud backyard kings: BBQ masters and DIY Dads, and their families in the immediate lead-up to both Fathers Day and traditional spring clean season,” explained John Hillier, creative director at Helsinki.

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Robin Hicks