Getting creative: The most frustrating part of the industry for ECDs
In this first of a two-part series, Andrew Banks takes a closer look at executive creative directors (ECDs) within the industry, and asks about some roadblocks to success, and the key developments lighting up the creative world today.
You can imagine a world without executive creative directors, but it would be a bland place indeed.
Managing the creation of a company’s creative identity and ensuring its dissemination across all media channels, ECDs consult with stakeholders and executive-level management to determine how a business will be portrayed to the public.
The executive creative director oversees a department that develops creative content or products.
Even if there’s more women in the second part, to publish this as is (nine men to one woman) is unacceptable. There are more women ECDs out there. Do better.