GetUp ‘hijacks’ Woolworths Christmas ad in latest pokie machines campaign

GetUp has created a parody version of the Woolworths Christmas ad to highlight the supermarket giant being Australia’s largest owner of pokie machines.

The 45-second spot apes Woolies’ family-oriented Christmas spots showing some families having fun, before cutting to others sat in the dark without any decorations or presents to illustrate how gambling addiction can affect people.

https://www.youtube.com/watch?v=maH1ELpwSHU&feature=youtu.be

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