GI Cancer Institute wants kids to take The Gutsy Challenge

A new campaign by the Gastro-Intestinal Cancer Institute is challenging kids to eat more fruit and vegetables while raising money to help support the fight against cancer.

Created by ad agency Dynamix, the Gutsy Challenge aims to inspire children to eat two fruit and four vegetables a day for one week and raise as much money as possible with the opportunity to win prizes.

Russel Conley, executive officer at the GI Cancer Institute said: “We are really excited with the direction the Gusty Challenge has taken this year. We initially engaged Dynamix to manage the redesign of Gusty Challenge website and were so impressed with their work and creative thinking, we asked them to create this years CSA.”