GIO is the safety mat all Australians need in new campaign
GIO is getting metaphorical in its latest campaign
Suncorp Group’s GIO has released a campaign to remind Australians that its insurance offerings are ready to support them, no matter what life throws at them.
Developed by creative agency Leo Australia, the campaign uses a large, red mat as a symbol of safety. The metaphor is carried further into the work’s visuals, with the mat replacing the “I” in GIO to transform “a single letter into a universally recognised symbol of protection and reassurance”. The platform’s tagline is “Great Insurance, Obviously”, playing off the brand’s acronym.
The campaign has three 15-second films detailing different scenarios — parallel parking, a thief attempting to break into a unit, and a storm ravaged house — where GIO is the solution to people’s insurance needs.
