GIO targets uncertain consumers with new ‘don’t just think you’re covered, know you are’ positioning
People who don’t understand the extent of their insurance packages are the centre piece of GIO’s latest campaign, which tells consumers “don’t just think you’re covered, know you are”.
The campaign, which was created by Leo Burnett Sydney, targets people who don’t just want to ‘set and forget’ with their insurance, but don’t actually understand the extent of their coverage.
https://www.youtube.com/watch?v=U54hN_RtdDU&feature=youtu.be
The campaign, spanning personal and business insurance, launched yesterday and will run across TV, outdoor, digital, social, content and radio.
