Give Registry tell stories of domestic violence in new Myer campaign by Clemenger

Myer has launched a collection of short films featuring the stories of women who have fled domestic violence as part of its Give Registry campaign, designed to help women get their lives back on track.MyerClemengercampaign

The videos follow the launch of Myer’s Give Registry campaign last week, which encourages shoppers to buy ‘essential’ household goods which will be donated to survivors of domestic violence.

The ads, developed by Clemenger BBDO Melbourne, include voiceovers of victims, who talk about why ‘essentials’ like a doona, a cup, or a kettle are important to them when starting a new life.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.