Glass spheres and connectivity focus of JWT’s regionwide Fiesta ad

Tim Burrowes

November 1, 2010 12:35

JWT Melbourne is behind the first Australian made Ford ad to run across the whole Asia Pacific region.

The ad, featuring orbiting glass spheres, is based around the connectivity on offer from the Ford Fiesta.

The ad, based on the “life’s better connected” strategy, will also be running in part of Africa.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

Topics

ad Advertising Ford JWT

3 COMMENTS

T 1 Nov 10

Not sure what the technique (orbiting crystal balls) has to do with the tagline, Life’s Better Connected .If anything, the balls seems to be keeping people apart.

Ploise explain?

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Michael 1 Nov 10

When will agencies realise that obvious CG FX are just that – obvious CG FX. There’s no magic, no surprise, no wow. FX are never a substitute for a good idea.

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Mr Agoo 2 Nov 10

Not a truer word spoken Michael. Next they will be using Stereoscopic as the substitute.

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