GlaxoSmithKline consolidates media into Maxus

GlaxoSmithKline has consolidated its Australia and New Zealand media account into incumbent Maxus after a review that sees Naked moved off the business.

The GroupM agency has handled the GSK business for a decade. Naked inherited the account from Bellamyhayden after the two agencies were merged by owner Photon in September 2010.

A statement from the drugs company read:

The agency review was the result of a change in GSK Global Corporate media strategy including consolidating media planning/buying and bringing its Australia and New Zealand business operations closer. Maxus underwent a review process late last year and subsequently have been awarded the combined media supply account.