Global ad spending grows, but Google and Facebook steal bigger shares, says GroupM

June 20, 2018 5:27

GroupM has painted a rosy picture for the global advertising industry in its latest ad investment report, estimating the sector’s US$24bn in new spending in 2018 will be the biggest increase since the 2010 recovery following the global financial crisis. Driving the 4.5% increase in global spending is digital, which GroupM estimates will grow by 12% to US$221bn this year.

In Australia, the advertising industry’s growth is forecast to be more subdued than the global numbers, with GroupM estimating 3.4% overall growth to AU$16.2bn.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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