Global CCS Institute uses memes to inform Australians about climate change technology

Melbourne-based Global Carbon Capture and Storage Institute is educating Australians about new climate change technology by inviting audiences to ‘Join the Underground,’ in a meme-led campaign.

Put together by New Zealand agency Creature Design, the new campaign aims to address misconceptions about Carbon Capture and Storage – the process of putting carbon dioxide into rock formations underground so it cannot enter the atmosphere – by transforming traditional climate change posters into memes.

One meme strikes out the world “talk” and replaces the word with “action.”