GLOWBORED PR unveils fresh brand identity
GLOWBORED PR has a new brand identity following 12 years of operation.
The announcement:
As GLOWBORED PR steps in 2025, the agency is proud to unveil a bold new brand identity reflecting its remarkable evolution over the past 12 years.
Founded in 2012 by Jeremy Hansen, GLOWBORED PR has been trusted by some of the world’s leading brands.
“I feel that in a lot of ways, we are the little agency that can,” said Jeremy, founder and managing director.
“When I started this business on my couch with just a mobile phone and a laptop, I could never have envisioned the growth we would achieve or the incredible opportunities that would come our way. It is now time for our brand identity to reect our current market position—and to nally bid farewell to that (arguably awful) lime green.”
The refreshed brand, developed over several months, introduces a sleek new visual identity, retiring the agency’s hallmark green colour. The refresh is a bold statement of innovation and ambition, featuring an updated colour palette inspired by the sky’s natural hues.
Shades such as midnight, dusk, and opal represent the brand’s forward-thinking ethos, while a gradient sunset signies the “glow” inherent in its name. Amber accents provide a sense of energy and optimism.
The agency, which is a full-service PR and strategic communications group, has recently been appointed by global fashion & lifestyle giant SHEIN to manage consumer and corporate PR, overseeing innovative campaign strategy and media relations for the e-commerce company.
The move follows a previous nine months of GBPR driving successful consumer-focused campaigns and brand activations spanning Brisbane, Melbourne, Perth and Sydney.
GBPR recently welcomed iconic brands GUESS and New York’s Rag & Bone, spearheading events, activations, and creative campaigns tailored for the Australian market.
Recent work from the agency also includes campaigns for Dr Siegal’s famous Cookie Diet, Australian homewares brand STYLD, and Victoria’s Secret, alongside work for brands including; Mitchell Ogilvie, Canali, Youfoodz, Subway, Dexus, Cancer Council, and more.
“We embarked on this re-brand in mid-2024 and over the course of those months we engaged in numerous conversations surrounding who we are now vs who we were when we started all those years ago,” said Jeremy.
“What we embody not only stepping into 2025, but for the next decade ahead, and how our market position reects not only in the work we deliver for clients but embedded in our ID.
“2025 is going to be a tremendous year, we continue to invest and add to our team here in Australia, whilst also expanding our team in the U.K. with some incredible remits to be announced.
“I couldn’t be prouder of the finished version and of the GBPR team’s effort to bring this into reality. We have come a long way over the past 12 years, let us now re-introduce you to GLOWBORED PR – a strategic communications group delivering iconic work for extraordinary brands,” said Jeremy.
GBPR is headquartered in Brisbane, with teams across Sydney, Melbourne, Hong Kong and the U.K.
Source: GLOWBORED PR
