Go Get challenges ‘car monogamy’ in first campaign from creative agency Mr Wolf

Independent agency Mr Wolf has won the creative account for short term car rental business Go Get and launched its first campaign for the brand, challenging the idea of ‘car monogamy’.

Championing the ease and availability of Go Get, the first campaign tells consumers its ‘time to let go of car monogamy’, and chose the rental service which allows them to enjoy all the benefits of a car with none of the stress and financial commitment of owning one. 

Go Get’s research shows that the average car spends 90% of its life parked and still costing owners money. It has also found that every Go Get car takes 10 vehicles off the road, reducing pollution.

Go Get marketing director, Richard Tourino, wanted a campaign that will direct people into memberships instead of car ownerships.