Godfreys launches new ads after blaming previous TV campaign for falling sales
Vacuum cleaner retailer Godfreys has launched an “aggressive” television, print and social media advertising campaign in an attempt to turn the struggling group’s fortunes around.
The new ads mark a return to Godfreys’ signature discount and sale-based approach, after it claimed a deviation from the tried and trusted formula resulted in a drop in sales earlier in the year.
Just like a whipper snapper on the cusp of 100 to launch a gutsy, strategic, corporate takeover.
I just Googled ‘Vacuum cleaners’. Godfreys are all over the shopping results, map results. They are #1 SEM and organic. If they were not in these positions previously, then they would have been hit. Ultimately price is one factor, and service and experience is the next. get this all polished and up to speed before paying ridiculous money for TV.
Take a leaf out of Koala’s book. I bought a mattress, direct from them and it arrived within 4 hrs. The product is faultless. The game is changing. Can Godfreys dispatch a vacuum, same day? No? Well somebody can and might even be able to offer it cheaper too…
Bring the bowling ball back.