DDB Sydney unveil campaign for Volkswagen’s new Golf GTI

The new commercial for Volkswagen’s updated Golf GTI sees a variety of singers tackling Frank Sinatra’s ‘I did it my way’, ending with the tagline ‘Often Copied. Never Equalled’ in a global campaign tailored by DDB Sydney for the local market.

https://www.youtube.com/watch?v=mQiRpZ3zRB0

The TV ad features various amateur singers covering Frank Sinatra’s ‘I did it my way’, sourced from YouTube and “aims to affirm the car’s positioning as the benchmark”.

General manager of marketing at Volkswagen Group Australia, Jutta Friese said in a statement: “The Golf GTI is a key product pillar in our range, gaining cult-car status and a local following to match.”