Good and bad advice for businesses thinking of lobbying the Government
In this guest post lobbyist Justin Di Lollo debunks some bad advice and offers his own tips for lobbying in a Federal election year.
Delegates to CommsCon 2016 with an interest in communications in government-exposed industries will hear plenty about the lobbying agenda in a very interesting election year. But most elements of effective lobbying hold true regardless of the proximity of the next election.
From time to time you’ll see ‘ten tips for lobbying’ lists. Some of these are great and others, in my opinion anyway, are terrible. Here’s a few bad and good tips to keep an eye out for.
Ten bad tips for lobbying (that have been published recently)
Generally a good article. Lobbying is rarely done well and too many think that an appointment with the relevant Minister is all that is needed. I suggest that there needs to be a clear understanding of the difference between lobbying and advocacy which is the domain of peak groups.
Well said, Nigel. The difference between advocacy and lobbying is not well understood out there. This could be the topic of a whole article in itself.