Goodbye Google? The rise and rise of social search
Whether looking to be entertained, educated, enthralled or delivered e-commerce, we’re increasingly turning to social media first – and this is bad news for search engines, Bread Agency co-founder Mary Proulx writes.
In a world where social media has become our go-to source of entertainment, education, community and shopping, the boundaries between our virtual and physical lives are blurring fast.
As we scroll, like and share, a fascinating shift is taking place — users are turning to social media as their search tool to discover information, inspiration and recommendations.
