GOODLINX: How to be an online-savvy marketer; How print and online journalism should work; what is social media?; macho pissing contests

Tim Burrowes

January 29, 2009 3:58

What a marketer needs to do to keep track of their brand online, by Servant of Chaos:

“I started to track the number of collateral downloads that were made from the marketing intranet. I watched the most popular intranet and website pages and followed the paths that people followed into and out of the sites. I analysed the keyword search data and familiarised myself with the most popular inbound linking sites.

It was my own marketing dashboard. Interestingly, no one really asked for this … and I didn’t share it – but I knew that it would come in handy at some stage. Sure enough, the day came – and the questions – ‘what is the value of marketing’ and ‘what is our ROI’? And as I took our executives through my dashboard I could see the lights turn on.”

Print and online journalism, as it should be, from The Guardian’s Roy Greenslade (hat-tip: Margaret Simons):

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.