GOODLINX: The tone of online comment; Humpty Dumpty does PR; Fairfax’s spin drought; PR etiquette of Twitter

From Crikey Editor Jonathan Green on finding the right tone in online discussions:

“The thing that Crikey has learned from its first real encounter in this past fortnight with the more floridly opinionated fringes of angrily politicised blog commentary is the importance not so much of immediate moderation of comments (that is now very much an given), but rather ensuring an overall tone in the conversation. To put it more simply, we don’t want to be that kind of site. We’d rather build a reputation for reason and well-turned argument than for insult and glib denunciation.”

From Publicity Queen, on how to turn a nursery rhyme into a press release:

“Larger than life nursery rhyme character Humpty Dumpty was put together with brushes and glue earlier today when all the king’s horses and all the king’s men were unable to render him the necessary medical assistance. Suffering major cuts, bruises and cracks from having a great fall, Humpty was expertly put together as good as new by a group of children who came along at just the right time.”