Google and Campfire X launch latest iteration of First Nations mentorship campaign via The Guardian

Kalila Welch

September 8, 2022 9:11

Google has launched the second phase of its First Nations mentorship campaign by 72andSunny, working in partnership with First Nations Australian-led creative consultancy Campfire X and The Guardian to share the mentorships stories of eight First Nations women.

The new work is part of the brand’s broader ‘helping you help others’ platform, which has been delivered across a number of campaigns that celebrate community helpfulness.

In the latest iteration of this message, Google showcases a range of mentor and mentee stories, reinforcing the transformative, positive change that can be created when people go out of their way to empower others.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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