Google and The Hallway beat M&C Saatchi adult film to top gong at ADMA’s AC&E Awards
The Hallway’s Ask the Google App campaign for the search engine giant took out the top award at last night’s rebadged ADMA Awards despite M&C Saatchi’s Game of Balls campaign winning the most awards.
The campaign for the Blue Balls foundation, which saw the agency create an adult film in which the female lead explains to men how to check for testicular cancer, took home five trophies including the Brave Client Award while McCann Melbourne also enjoyed a good evening with four gongs for the Tiger Air Infrequent Flyers Club campaign.
https://www.youtube.com/watch?v=KNPLLUdgGPo
The agency’s executive creative director Pat Baron was the first recipient of the Creative of the Year while Aldi’s marketing director Sam Viney won Marketer of the Year, with Quantium founder Tony Davis inducted to the Hall of Fame at the AC&E Awards.The Hallway’s campaign for Google, which saw the agency create dozens of bespoke outdoor and mobile creative executions, won the Grand Prix, the Innovation Award and the Out-of-Home awards on the night.
Well done Captian McHero Pants
Yeah, its me.
I went. It was an ACE night
Great to see a mobile first campaign for a big, grownup, global brand being recognised at the AC&E awards. That’s what we’re paid to do after all – drive results for real clients. Nice one ADMA for championing this kind of work.