Google and Uber spend up on Australian TV advertising, global study claims
Despite the rise of online channels, internet and tech companies have become big spenders on television advertising with Google, Amazon and Apple leading the shift to television, claims The Global TV Group.
The international group of television lobbyists, which includes Australia’s ThinkTV, found brands such as Amazon, Netflix, Expedia and Airbnb were relying on TV to build their presence with Google being particularly big spenders locally.
Citing Nielsen Adex, Global TV said Google increased its local TV ad spend by six times, reaching $11.3m, while Apple upped its spending by 17.4% to $20.2m.
Always take data from vested interests with a grain of salt, but watching Monday’s coverage of the NBA Finals on US ABC, the first ad was from Facebook and then YouTubeTV (who were the presenting partner).
Tiny sample size, but very interesting.
If the people who aren’t your customers hang out in other shops, it makes sense to talk to those people in those shops.
As for why the other shopkeepers allow such behaviour, that is a more interesting question.