Google Australia launches new campaign for local businesses

November 2, 2020 4:39

A new campaign for Google Australia developed with Colenso BBDO and The Hallway focuses on local businesses that have pivoted to stay accessible and open for their customers during the COVID-19 pandemic.

As Australian businesses look to recover from the impact of COVID-19, new Google Search insights show Australians are keen to support their local businesses. Searches for “supporting local” and “small business” are the highest they have been in a decade according to a Google Trends research report published last month.

The new campaign focuses on the free tools available to businesses to assist them in their pivot to e-commerce. The hero spot (60 & 30”) features a children’s multilingual bookstore in Sydney, where the owner and storyteller is featured to show how they have used digital tools to continue connecting with their customers through these challenging times. It will run across TV, cinema, and digital.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.